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This playbook highlights some of the unique aspects of the ETF market, along with the changes you may need to make to your operations in order to supports ETFs.

<p>The global Exchange-Traded Fund (ETF) market has grown dramatically over the&nbsp;last decade, with assets under management reaching $6.1 trillion at the end of 2019.&nbsp;The growth of the market is expected to continue and more asset managers are&nbsp;considering adding ETFs to their product offering. While much of the ETF operating&nbsp;model will be familiar to traditional asset managers, there are ETF-specific nuances&nbsp;and considerations that must be taken into account.</p>
<p>This guide highlights some of the unique aspects of the ETF market, along with the&nbsp;changes you may need to make to your operations in order to supports ETFs.</p>

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<h3>December</h3><figure class="table" style="width:100%;"><table cellspacing="5" cellpadding="5" border="0"><thead><tr><th>Category</th><th>% share of spend</th></tr></thead><tbody><tr><td>1. Supermarkets</td><td>10.09%</td></tr><tr><td>2. Household goods retailing</td><td>8.71%</td></tr><tr><td>3. Business services</td><td>6.43%</td></tr><tr><td>4. Retail goods</td><td>5.59%</td></tr><tr><td>5. Sports and hobby stores</td><td>5.25%</td></tr></tbody></table></figure><h3>January</h3><figure class="table" style="width:100%;"><table cellspacing="5" cellpadding="5" border="0"><thead><tr><th>Category</th><th>% share of spend</th></tr></thead><tbody><tr><td>1. Supermarkets</td><td>10.73%</td></tr><tr><td>2. Household goods retailing</td><td>8.55%</td></tr><tr><td>3. Business services</td><td>6.72%</td></tr><tr><td>4. Retail goods</td><td>6.31%</td></tr><tr><td>5. Sports and hobby stores</td><td>5.25%</td></tr></tbody></table></figure>

<p><a href="https://uat.citigroup.com/rcs/citigpa/storage/public/Approach_Our_Cliqweq.jpg" target="_blank" rel="noopener" data-link-source="tiny">https://uat.citigroup.com/rcs/citigpa/storage/public/Approach_Our_Cliqweq.jpg</a> &nbsp; &nbsp;</p>

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<p>The highlight of the programme was the 30 Day Development Challenge, which encouraged employees to complete thirty micro actions (one a day, for thirty days) designed to challenge them to perform an everyday activity differently, thereby building muscle memory and starting to form new habits. Each micro-action took less than ten minutes to accomplish, at home or in the workplace<strong>.&nbsp;</strong>Examples of such micro actions include:</p>
<ul>
<li>Going for a walk and talking to someone&nbsp;<em>today</em></li>
<li>Becoming more curious about how a different space enables a different quality of conversation</li>
<li>Thinking about how a valuable piece of advice you've been given or that you have learned over the years has changed something important in your life. Your challenge becomes to pass that advice or that life lesson on to another person&nbsp;<em>today</em></li>
</ul>
<p>In the true spirit of social learning, participants were asked to share their learning with their colleagues via Citi Collaborate, prompting more than 4,500 people to upload comments and photos and liking and sharing their colleagues' contributions.</p>
<p>Across the region,&nbsp;<em>#BeMore</em>&nbsp;has had a meaningful and positive impact on the way our people think and plan for their development and has led to an increase in the number of completed Independent Development Plans.</p>

<ul>
<li>Highlights one</li>
<li>Highlights two</li>
<li>Highlights three</li>
</ul>

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