Estaban Tamayo

Monique Pollard Catherine T O’Neill

Dana M Peterson Estaban Tamayo

Ashwin Shirvaikar, CFA QA

<img src="/rcs/v1/media/citigpa/akpublic/storage/retrieveMediaFile/65243e17fd2a0a1a7fb885df.JPG" alt="" width="600" height="375">
From left: Jaime de Paula, from Abstrato Venture; Rodrigo Loffredo, from Citi; and Leo Monte, from Sinqia, listen to Raketo&rsquo;s Fred Santoro in a discussion about Corporate Venture Capital, in a panel led by the Digital, Tech and Comms team of Citi Commercial Bank

<h4>Da IA ao Corporate Venture Capital: como novas tend&ecirc;ncias impulsionam a transforma&ccedil;&atilde;o digital na Am&eacute;rica Latina </h4>
Tecnologias emergentes aceleram a transforma&ccedil;&atilde;o dentro das empresas, inclusive na Am&eacute;rica Latina, n&atilde;o apenas no segmento tecnol&oacute;gico, mas tamb&eacute;m em setores tradicionais que aproveitam a oportunidade para refor&ccedil;ar governan&ccedil;a, se transformar e crescer. Esse foi o destaque em um evento organizado pelo Citi no Brasil, que reuniu l&iacute;deres empresariais de diversos segmentos.
Uma conhecida hist&oacute;ria d&aacute; conta de que, no fim do s&eacute;culo XIX, uma empresa com posi&ccedil;&atilde;o de destaque no mercado global de tel&eacute;grafos recebeu uma oferta para comprar a patente do telefone, ent&atilde;o um novo invento, por US$ 100 mil. Mas o presidente da empresa desperdi&ccedil;ou a oportunidade, sem perceber que a nova tecnologia iria revolucionar as comunica&ccedil;&otilde;es.
Para evitar esse tipo de passo em falso, muitas empresas em toda a Am&eacute;rica Latina est&atilde;o atentas &agrave;s &uacute;ltimas tend&ecirc;ncias, como a intelig&ecirc;ncia artificial. Protagonistas do mundo corporativo latino-americano percebem que a transforma&ccedil;&atilde;o digital n&atilde;o est&aacute; restrita a um setor espec&iacute;fico; em maior ou menor grau, todos s&atilde;o impactados pelos novos desdobramentos digitais.
Essa foi uma das conclus&otilde;es alcan&ccedil;adas no evento 'Let's Talk Digital', organizado recentemente no Citi Brasil.
Mais de 200 participantes de mais de 100 empresas do Brasil, ou com presen&ccedil;a no pa&iacute;s, discutiram temas como intelig&ecirc;ncia artificial, moedas digitais de bancos centrais (CBDC, na sigla em ingl&ecirc;s) e Corporate Venture Capital (CVC). Um evento relevante n&atilde;o s&oacute; para a regi&atilde;o, como destaca Andr&eacute; Cury, head do Citi Commercial Bank para Brasil e Am&eacute;rica Latina.
&ldquo;As empresas brasileiras de tecnologia s&atilde;o cada vez mais regionais e globais. Diferentemente das ind&uacute;strias tradicionais, as empresas tecnol&oacute;gicas t&ecirc;m menos barreiras quanto buscam avan&ccedil;ar ou se expandir para outros pa&iacute;ses. Entre nossos clientes, vemos uma s&eacute;rie de empresas com esp&iacute;rito empreendedor que ganharam espa&ccedil;o para al&eacute;m da Am&eacute;rica Latina, chegando aos Estados Unidos, ou mesmo alcan&ccedil;ando expans&atilde;o fora do continente.&rdquo;
Cap&iacute;tulos extras na jornada digital
Entre as lideran&ccedil;as das empresas do segmento Digital, Technology and Communications (D,T&amp;C), h&aacute; um consenso crescente de que a transforma&ccedil;&atilde;o digital &eacute; um processo cont&iacute;nuo, especialmente agora com mais ferramentas chegando &agrave;s prateleiras.
&ldquo;As novas tecnologias, incluindo a intelig&ecirc;ncia artificial, adicionam cap&iacute;tulos &agrave; jornada de transforma&ccedil;&atilde;o digital das empresas&rdquo;, resumiu Marco Stefanini, CEO e fundador da Stefanini, empresa brasileira presente em 41 pa&iacute;ses que ajuda empresas de diversos segmentos a implementar a transforma&ccedil;&atilde;o digital. Marco Stefanini destacou que a incorpora&ccedil;&atilde;o de ferramentas digitais &eacute; quest&atilde;o de &ldquo;quando&rdquo;, n&atilde;o de &ldquo;se&rdquo;.
Frederico Braga, CFO da Omie, empresa brasileira de tecnologia que oferece solu&ccedil;&otilde;es de gest&atilde;o para empresas de diversos portes e segmentos, ecoou a vis&atilde;o de Stefanini.
&ldquo;Todos est&atilde;o implementando e sendo influenciados por inova&ccedil;&otilde;es e tecnologias em suas empresas. A Omie &eacute; uma empresa de tecnologia, portanto isso est&aacute; enraizado em nossos processos, mas h&aacute; novas tecnologias surgindo. A IA, por exemplo. N&atilde;o h&aacute; como escapar&rdquo;.
Para al&eacute;m da Intelig&ecirc;ncia Artificial, tend&ecirc;ncias como pagamentos digitais instant&acirc;neos, metaverso, ativos digitais e big data tamb&eacute;m est&atilde;o no radar e apresentam oportunidades de diversifica&ccedil;&atilde;o de neg&oacute;cios.
Novas oportunidades, desafios familiares
Se por um lado as inova&ccedil;&otilde;es catalisam desenvolvimento e crescimento, desafios de longa data ainda podem impor obst&aacute;culos &agrave; acelera&ccedil;&atilde;o digital.
&Eacute; o caso, por exemplo, da infraestrutura de telecomunica&ccedil;&otilde;es. &ldquo;O desafio &eacute; levar conectividade a locais mais remotos, considerando que o Brasil &eacute; um pa&iacute;s de dimens&otilde;es continentais&rdquo;, disse Rui Gomes, CEO da Um Telecom e presidente do Conselho da Connectoway.
O uso correto dos dados, disse o empres&aacute;rio brasileiro Jo&atilde;o Vianna, tamb&eacute;m &eacute; um &ldquo;pain point&rdquo; para v&aacute;rias empresas. Ele acrescenta que quem &ldquo;consegue gerenciar informa&ccedil;&atilde;o com o apoio de ferramentas avan&ccedil;adas pode fazer a diferen&ccedil;a&rdquo;. Vianna est&aacute; agora por tr&aacute;s da Invisto, uma startup fundada por ele para criar oportunidades de investimento na reconstru&ccedil;&atilde;o de resid&ecirc;ncias familiares em locais privilegiados nos EUA.
Solu&ccedil;&otilde;es: Corporate Venture Capital e a independ&ecirc;ncia para inovar
Em busca da agilidade e autonomia necess&aacute;rias para impulsionar a inova&ccedil;&atilde;o, um caminho trilhado por diversas empresas &eacute; a cria&ccedil;&atilde;o de estruturas de Corporate Venture Capital (CVC).
S&atilde;o iniciativas que utilizam a criatividade e a velocidade das startups para avan&ccedil;ar no desenvolvimento de novas solu&ccedil;&otilde;es, ou, segundo Fred Santoro, fundador da Raketo Venture Market, o CVC &eacute; uma &ldquo;forma de grandes empresas permanecerem relevantes e sobreviverem em um mercado tecnol&oacute;gico em r&aacute;pida mudan&ccedil;a<a target="_blank" name="_Hlk143250325" data-link-source="tiny"></a>&rdquo;.
A empresa tecnol&oacute;gica brasileira Sinqia &eacute; uma das que v&ecirc;m investindo em inova&ccedil;&atilde;o por meio do CVC. A Torq, iniciativa de CVC da Sinqia, j&aacute; acelerou o desenvolvimento de mais de 200 startups que trabalham com B2B, segundo Leo Monte, diretor da Torq. Ele afirma que a abordagem do CVC foi feita para impulsionar a inova&ccedil;&atilde;o internamente, evitando as complexidades do setor financeiro.
Mas liberar o potencial dos CVCs, dizem os l&iacute;deres, requer aten&ccedil;&atilde;o a fatores como o delicado equil&iacute;brio entre a autonomia &agrave; empresa investida e um alinhamento s&oacute;lido entre a corpora&ccedil;&atilde;o investidora e a startup.
Jaime de Paula, empreendedor experiente que &agrave; frente da Abstrato Ventures, entre outras iniciativas, mencionou outro fator-chave para o sucesso de uma startup: os fundadores. &ldquo;Eles fazem a diferen&ccedil;a. Eles acreditam tanto no neg&oacute;cio que s&atilde;o vendedores.&rdquo; A cren&ccedil;a no poder dos empreendedores &eacute; tanta que, na Abstrato Ventures, analisa-se primeiro o perfil dos fundadores e, s&oacute; depois, o potencial do neg&oacute;cio.
Seja por meio de CVC ou por meio de desenvolvimentos internos, as empresas brasileiras de tecnologia se consolidam como players relevantes internacionalmente.
Para as necessidades e esfor&ccedil;os de expans&atilde;o das empresas dos segmentos de D, T&amp;C no Brasil, al&eacute;m de apoiar players digitais globais que atuam no pa&iacute;s, o Citi Commercial Bank conta com uma equipe especializada que fornece servi&ccedil;os e solu&ccedil;&otilde;es sob medida.
&ldquo;Nossos bankers t&ecirc;m profundo conhecimento e conex&otilde;es no setor para apoiar nossos clientes em seus processos de tomada de decis&atilde;o, encontrando as estruturas financeiras que melhor atendem &agrave;s suas necessidades, fornecendo solu&ccedil;&otilde;es financeiras e oportunidades para explorar os mercados de capitais, bem como compartilhando insights que podem ser &uacute;teis para o crescimento estrat&eacute;gico das empresas&rdquo;, afirma Rodrigo Loffredo, Head de D,T&amp;C do Citi Commercial Bank no Brasil.

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A well-known story says that at the end of the 19th century, a company holding a prominent position in the telegraph market was offered the patent for the telephone for US$ 100,000. But the company's president passed up the opportunity, not realizing that the new technology was going to revolutionize communications.
To avoid this kind of faux-pas, many companies across Latin America have been proactively staying on top of the latest trends in technological advancements, such as artificial intelligence. There&rsquo;s wide recognition that digital transformation is not restricted to a particular industry; to a greater or lesser extent, everyone is affected by technological change.
This was one of the conclusions reached at the &lsquo;Let&rsquo;s Talk Digital&rsquo; event, hosted by Citi Brazil recently.
Over 200 participants from over 100 companies from Brazil, or with a presence in the country, discussed topics such as artificial intelligence, Central Bank Digital Currencies and Corporate Venture Capital. An event relevant not only for Latin America, as the Citi Commercial Bank Head for Brazil and Latam, Andr&eacute; Cury, highlights:
&ldquo;Brazilian technology companies are increasingly regional and global. Unlike traditional industries, tech companies have fewer barriers to entry when pursuing advancement or expansion to other countries. Among our clients, we see a number of companies with an entrepreneurial spirit that have expanded beyond Latin America, going to the United States, or even reaching global expansion beyond the Americas.&rdquo;
&nbsp;
Extra chapters in the digital journey
Among the leadership of Digital, Technology and Communications (D,T&amp;C) companies, there&rsquo;s growing consensus that digital transformation is a continuous process, especially now with more tools available.
&ldquo;New technologies, including artificial intelligence, add chapters to the digital transformation journey of companies&rdquo;, summarized CEO and founder, Marco Stefanini, from Stefanini, a Brazilian company present in 41 countries that helps companies from different segments to implement digital transformation. Marco Stefanini stressed that the incorporation of digital tools is a case of &ldquo;when&rdquo; not &ldquo;if&rdquo;.
Frederico Braga, CFO of Omie, a tech company from Brazil that offers management solutions to firms of different sizes and segments, echoed Stefanini's vision.
&ldquo;Everyone is implementing and being influenced by innovation and technologies in their companies. Omie is a technology company, so this is rooted in our processes, but there are new technologies emerging. AI is a big topic. There is no way to escape: it is a matter of time and speed&rdquo;.
Putting AI to one side, trends such as instant digital payments, the metaverse, digital assets and big data are also on the radar and present business diversification opportunities.
New opportunities, familiar challenges
New innovations enable development and growth, yet familiar challenges can stand in the way of digital acceleration.
This is the case, for example, in the telecommunications infrastructure sector. &ldquo;The challenge is to bring connectivity to more remote locations, considering that Brazil is a country of continental dimensions&rdquo;, said Rui Gomes, CEO of Um Telecom and chairman of the Board of Connectoway.
The correct usage of data, said Brazilian entrepreneur Jo&atilde;o Vianna, is also a &ldquo;pain point&rdquo; for a number of companies. He adds that those who &ldquo;manage to master information with the support of advanced tools can make a difference&rdquo;. Vianna is now behind Invisto, a startup he found to create investment opportunities in family home re-construction in prime locations in the U.S.
Solutions: Corporate Venture Capital and the independence to innovate
In search of the necessary agility and autonomy to boost innovation, a path taken by several companies is setting up Corporate Venture Capital (CVC) structures.
These are initiatives that use the creativity and speed of startups to advance the development of new solutions, or, according to Fred Santoro, founder of Raketo Venture Market, CVC is a &ldquo;way for large companies to remain relevant and survive in a rapidly changing technological market&rdquo;.
The Brazilian tech company Sinqia is one of the companies that has been investing in innovation through CVC. Torq, Sinqia's CVC initiative, has already accelerated the development of more than 200 startups that work with B2B, according to Leo Monte, Director of Torq. He says that CVC approach was made to boost in-house innovation, as it avoids the complexity of the financial sector.
Unleashing the potential of CVCs, the leaders say, requires paying attention to factors like the delicate balance between the autonomy granted to the invested company and solid alignment between the investing corporation and the startup.
Jaime de Paula, an experienced entrepreneur who heads Abstrato Ventures among other initiatives, mentioned another key factor for the success of a startup: the founders. &ldquo;They make the difference. They believe so much in the business that they are salespeople.&rdquo; Belief in the power of entrepreneurs is such that, at Abstrato Ventures, they analyze the founders&rsquo; profiles first and, only then, the business potential.
Whether through CVC or through internal developments, Brazilian technology companies are establishing themselves as relevant players internationally.
To support the needs and expansion efforts of companies in the D,T&amp;C segments in Brazil, in addition to supporting global digital players operating in the country, Citi Commercial Bank has a specialized team focused on providing tailored services and solutions to the clients within the industry.
&ldquo;Our bankers have deep industry knowledge and connections to support our clients' with their decision-making processes, finding the financial structures that best suit their needs, providing financial solutions and opportunities to tap capital markets as well as sharing their knowledge about the sector that can be useful for the strategic growth of their companies&rdquo;, says Citi Commercial Bank Head of D,T&amp;C in Brazil, Rodrigo Loffredo.
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Emerging technologies are driving transformation within companies, including in Latin America, not only from the tech segment but also in traditional sectors that are seizing the opportunity to bolster their structures, transform and grow. This was highlighted at an event organized by Citi in Brazil, which brought together leading companies from across the region.

From AI to Corporate Venture Capital: new trends are boosting Latin America’s digital transformation 

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