Share Price = Financial Outlook Based Value + Strategic Optionality Premium
Financial Outlook-Based Value is based on a reasonably predictable outlook for profits and cash flows from the existing business. The Strategic Optionality Premium is based on the companies' envisaged ability to find new opportunities, and possibly also deal with threats. This relates to (1) envisaged business synergies; (2) entry barriers; (3) management's strategic and execution capabilities; (4) perceived ability to respond to change; (5) corporate culture and flexibility; and (6) influence on policies etc. Similarly, stock markets may see telecoms as follows:
Share Price = Financial Outlook-Based Value - Strategic Optionality Discount
Management incentives at telecom companies are usually based on the former, which is seemingly not fully aligned with shareholder interests. Similarly to tech, the latter includes expectations ranging from future synergies up to influence on policies.
It also includes expectations about management's ability to respond to external changes in technologies, consumer behavior, monetary policies, government infrastructure policies etc. Historical precedent has so far made stock markets much less optimistic about Strategic Optionality Value for telecoms vs. tech. The scale to which markets penalize telecoms may be right or wrong. However, the fact that telecom valuations have been under pressure for a longer period and some operators, including the U.S. ones, are responding with bold strategic moves while new investors are taking positions in some European telecoms to drive strategic changes, in our view makes Strategic Optionality Discount an important topic for both telecom companies and investors.
Why Do the Established Roles of Telecoms and Tech Need to Change?
Revolutionary changes often happen fast, but foundation for them can build over decades. Consumers associate the Internet with services such as Google, Facebook or e-shopping and possibly with phones such as Apple and Samsung. They tend to pay somewhat less attention to telecom products and brands, because telecoms are seen only as providers of connectivity, which is deemed a utility, and hence draws attention mainly when it goes wrong. While our surveys from 2014 and 2016 showed that 30-50% of investors saw telecoms as utility proxies, most operators would disagree with such position. Given their limited ability to create differentiated products most telecoms instead focus on aggregation, i.e., selling third party innovation ranging from phones and sport videos to software. Meanwhile, most of the capital in the telecom industry remains tied up in relatively old and simple assets such as decades-old copper networks, originally built as state monopolies, and some of the technologically simplest products of the building industry, i.e., towers and fiber networks, or spectrum.
Can companies who have so far focused largely on laying cables, building towers, and buying spectrum, be reasonably expected to become successful aggregators of innovative digital services? We think that this may be almost impossible without radical transformation. By strongly linking their infrastructure to services, telecoms would not only limit their service scale economies (to areas where they have infrastructure), but naturally also attract regulatory attention, because using their advantage in oligopoly- prone infrastructure as an entry barrier into services will always be seen as problematic.
This perhaps explains why stock markets are burdening telecoms with the Strategic Optionality Discount. Telecoms may need to make their strategies more credible rather than just talking about service bundling (aggregation). Meanwhile, the recent stock market moves show that big tech may have to deal with fresh regulatory and strategic challenges, which are emerging in response to major market share successes, and hence a growing influence of the leading players. Such pressures on both industries to change are further underlined by the envisaged arrival of industrial Internet, 5G, and digitalization across different segments of the economy, as well as new challenges around data protection and cybersecurity.
Four Key Stakeholders in Digital Connectivity Transformation
We see four key stakeholders driving the change in the telecom and Internet industries:
(1) established telecoms and cable providers, which currently control most of the infrastructure and a large part of the infrastructure investment; (2) the infrastructure community, which often favors fiber, shared infrastructure, universal coverage, investments in preparation for 5G etc. (it may entail various entities ranging from policymakers, the emerging infrastructure industry, vendors, some telecom and tech companies, non-TMT companies and other entities etc.); (3) non-TMT business interests; and (4) the tech industry.
The key dilemma in digital connectivity transformation in our view lays in the debate on where is it best to standardize and regulate, possibly with a heavy hand, and which markets should be left as free from regulation as possible. In theory, dividing lines between the former and the latter should be driven by (1) innovation (regulating of innovative businesses slows progress); (2) externalities (if duplication causes negative externalities and brings no economic value, there may be a case for regulation-enforced sharing); and (3) national interests (regulated, standardized, and secure infrastructure may in some cases fit with national interest). Irrespective on how the above dilemma is tackled, regulatory clarity and predictability is always helpful for investors. As the digitalization of national economies continues progressing, pressures from various stakeholders to build a robust, universal, secure, and efficiently utilized connectivity infrastructure, particularly in fiber, is likely to continue rising.