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Strategy

Strategy

Leading the Next Era of Global Business

We have undertaken a massive effort to make sure we can manage the speeds and volumes of the digital age while helping our clients and customers address the challenges of an ever-evolving world.

Our Vision

Our vision is for Citi to be the preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in our home market of the United States.

How we are getting it done

Thinking Global

For us, being the world's most global bank is about more than our number of banking licenses. It's a mindset. We see the world differently than most other banks and we are able to use our insights and local knowledge to uniquely enable our clients to grow globally.

Simplifying Our Bank

You don’t win in a digital world unless you are streamlined. We are focusing our business model on where our clients need us most and helping them stay ahead of evolving trends and global challenges.

Increasing Connectivity

We are becoming a more connected bank. Our five core businesses are working more closely than ever to deliver the full range of our expertise and services to our clients and customers.

Investing in Our Team

We have a team filled with talented individuals bringing their diverse experiences and perspectives to our work. Together, we are building a high-performing culture that's passionate about our clients' success.

Our Path Forward

Read more about our strategy for modernizing our bank, introduced at Investor Day 2022.

We’re on a deliberate path to build the bank for the future and increase value for our shareholders. In all my years at Citi, we’ve never been clearer about the bank we want to be. It’s full steam ahead.

Jane Fraser

Chief Executive Officer, Citi

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